January 11-12, 2026 | Sheraton Times Square | NYC
Before you can register, you must log in to your NRF account.
If you don’t have an account, you will be prompted to create one before continuing to event registration.
Ready to register?
You can register now for your Retailer/Manufacturer All-Access Pass or check out the other options below.
Standard rate: $500
All rates are per person.
Standard rate: $600
All rates are per person.
Non-retailer rate (limit 2 passes per company): $1,250
All passes are per person.
Limited to 2 total individuals per company regardless of pass type.
Educator rate: $250
All rates are per person.
To register as an educator, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.
All educator registrations are subject to verification.
Learn about the benefits of becoming an NRF University Member.
This category of attendees receives retail member and retail non-member rates, depending on your company's member status.
This pass includes access to all Keynotes, Interactive roundtable sessions, Expo, Breakfast, Lunch and Happy hours.
Retailer/Manufacturer member rate: $350
All rates are per person.
NRF Rev team pricing activates once two team members from the same company register for All-Access passes. When a third registers, the discounted rate automatically applies to their pass and to any future team members. The first two registrants will be refunded the difference retroactively.
Retailer/Manufacturer non-member rate: $450
All rates are per person.
NRF Rev team pricing activates once two team members from the same company register for All-Access passes. When a third registers, the discounted rate automatically applies to their pass and to any future team members. The first two registrants will be refunded the difference retroactively.
This pass includes access to all Keynotes, Interactive roundtable sessions, Expo, Breakfast, Lunch and Happy hours.
Retailer rate: FREE
The Retail Expo Pass is open to members and non-members.
This pass includes access to the Expo floor, where you can connect with technology and solution providers.
Press rate (qualification required): FREE
All rates are per person.
To register as press, you must be a working member of the news media (editorial).
All press registrations are subject to verification.
Please review the NRF’s press pass requirements by visiting our press and analyst information page before beginning your application.
For questions about press registration, please contact eventpress@nrf.com.
Analyst rate: $250
All rates are per person.
Analysts must cover the retail industry (within the past 12 months) and are limited to a maximum of 5 registrations per organization.
All analyst registrations are subject to approval.
Please review the NRF’s analyst pass requirements by visiting our press and analyst information page before beginning your application.
For questions about analyst registration, please contact eventpress@nrf.com.
This pass includes access to all Keynotes, Interactive roundtable sessions, Expo, Breakfast, Lunch and Happy hours.
Exhibitor registration is now open. Exhibitors should register through the Exhibitor Resource Center.
Login required. Contact your company's event lead for details.
Retail/Manufacturer Member: $400
Retail/Manufacturer Non-Member: $500
Non-Retail: $1000
Upgrade and join us at NRF 2026: Retail’s Big Show. It’s the perfect complement to your NRF Rev experience.
This special one-day rate is for NRF Rev participants looking to attend Retail’s Big Show after NRF Rev concludes.
This pass is only valid on Tuesday, Jan. 13.
Tuesday-Only All-Access Pass includes all Keynotes, Featured Sessions, AI Stage Sessions (retailers only), Exhibitor Big Ideas and Expo.
Access the discount links on your Retail’s Big Show registration dashboard or in your confirmation email.
Each meeting requires its own registration and badge.
Retail/Manufacturer: FREE
This complimentary one-day Expo Pass is for NRF Rev Retail/Manufacturers looking to attend Retail’s Big Show after NRF Rev concludes.
This Expo Pass is only valid on Tuesday, Jan. 13.
Access the discount links on your Retail’s Big Show registration dashboard or in your confirmation email.
Each meeting requires its own registration and badge.
Reverse Logistics Association member vouchers will be accepted for NRF Rev 2026 registration.
Vouchers apply to individual or team registrations on a first come first served basis.
Phone: 864-208-2940, 9:00 a.m. – 5:00 p.m. ET
Email: nrfrev@maritz.com
