Trade-in is fast becoming a core business strategy for OEMs, retailers, and distributors seeking new pathways to revenue, customer loyalty, and operational efficiency. This session explores how leading companies from mobile electronics to floorcare and kitchen appliances, are redesigning product lifecycle management to accelerate upgrade cycles, enhance customer value propositions, stabilize inventory flow, and reduce environmental impact; all while supporting long-term brand and financial performance. Using real-world examples from global tech organizations, this part presentation, part fireside session will examine how rethinking trade-in programs, secondary-market development, and end-of-life processes can unlock growth and strengthen competitiveness in an increasingly resource-constrained market. Attendees will leave with practical approaches for driving measurable business results, rooted in data, through modern circular practices. Learn to build a lifecycle-driven business model that increases customer stickiness and accelerates recurring revenue. Understand how to use data-informed trade-in and resale strategies to improve margins, reduce waste, and support measurable sustainability goals.